VOLKSWAGEN GOLF GTI'S 35 YEAR JOURNY
Parte 1.
Parte 2.
Genial!
Entrevista por Shots.net
To celebrate the launch of the new Volkswagen Golf GTi Edition 35 DDB London and Passion RAW has turned the sleek new model into a time machine. Yes, you read that right. In October a selection of Golf afficionados were invited to East London's Truman Brewery to witness two 'engineers' clamber into the new Golf and accelerate towards a wall before disappearing in a cloud of smoke before their eyes.
These engineers had set their onboard VW Golf time machine for 1976 (it's an optional extra, we think), where they arrived, in the workshop of the very men who invented the original Golf. The two initial films showcasing the live event (above) and the pre-filmed 1976 adventure (below) can be seen here. Further time travelling tales are yet to come though, as the intrepid engineers take the new GTi 35 on some interesting Theory of Relativity-bating adventures.
Below, Owen Trevor, director on the project talks us through the idea and its executuion.
What was the brief you received from the agency?
A motorshow event with real guests celebrating 35 years of the VW Golf GTi and launching the 35th anniversary edition of the car which includes a special time travelling feature. This event film would be followed with a series of viral films showing the cars adventures travelling through time.
How hard was it to prepare for the live event where the car disappears?
It was one of the most difficult stunts I have ever prepared. We worked with an experienced team of illusionists who helped us align the mirrors and all of the lighting so that the disappearing effect could be created entirely in camera and seen by a live audience.
Were the people in the audience genuinely unaware of what would happen?
Yes absolutely, they had no clue.
How was the project achieved?
The entire project was done in-house at Passion RAW and it was so great to be able to work with the animation team at Passion - who did any post/effects work on the films - and make the whole event happen in-house. For the virals they also created an entirely CG car which was then comped into the footage.
What was the hardest element of the project?
Executing the stunt so that it worked both in camera and for a live audience.
When will the further viral films be available for people to view and how many are there?
The series of six viral films will be released via Volkswagen UK's Facebook page between now and the end of November.
How did you chose the moments in history that the GTi 35 would gatecrash?
We were looking for fun memorable moments from the last 35 years and did an extensive research of archival libraries and for the "eclipse" film, we even found an amateur video on YouTube and contacted the original filmmaker. He was pleased as punch to be involved.
The time-travelling adventures continue at http://www.facebook.com/VolkswagenUK
