IT´S ABOUT
THE COMMON PEOPLE
Pepe Padilla:
DJ, Freelance Photographer & Associate Creative Director at TERAN/TBWA México
Obama(USA) y Hugo Chávez(Venezuela)
Angela Merkel(Alemania) y Nicolás Sarkozy(Francia)
Papa Benedicto XVI y Ahmed Mohamed el-Tayeb (Imán de la mezquita de Al-Azhar en El Cairo)
Hu Jintao(China) y Obama(USA)
Kim Jong-il (Corea del Norte) y Lee Myung-bak(Corea del Sur)
Mahmud Abbas(Israel) y Benjamin Netanyahu(Palestina)
Benetton lo vuelve a hacer y tiene a todo el mundo hablando de su más reciente camaña llamada UNHATE, primeras planas, notas en los noticieros más importantes del mundo, interner todos ellos difundiendo su mensaje UNHATE donde vemos a varios de los lideres más importantesy poderosos del mundo dandose un beso, contraponiendo religiones, conflictos armados y diplomatico.
Entrevista de Alessandro Benetton de Benetton Group para CNN:
via.
Zach Gold captures Chinese actor and martial artist Jet Li for the 2011 Adidas Wu Ji campaign. Gold was commissioned by the sportswear Company and TBWA to shoot four images for the campaign. Wu Ji is a line created by Adidas in partnership with Li. The campaign focuses on Li and his remarkable life and milestones. The first milestone highlighted is the 1975 National Wu Shu competition at which Li took first place at age 12 and then went on to win six times. The second milestone is Shaolin Temple, Li’s first major film production.
The shoot took place in a studio in Beijing. Sets were built to replicate Li’s 1975 Wu Shu training space and the Shaolin Temple film set. The sets reference China in the 1970s and 1980s, which proved difficult, as China was a very different place forty years ago. Of working with Li, Gold calls him amazing and says, “he just lets go with his movement and an electricity fills the room and you know you are in the presence of a master.”
Parte 1.
Parte 2.
Genial!
Entrevista por Shots.net
To celebrate the launch of the new Volkswagen Golf GTi Edition 35 DDB London and Passion RAW has turned the sleek new model into a time machine. Yes, you read that right. In October a selection of Golf afficionados were invited to East London's Truman Brewery to witness two 'engineers' clamber into the new Golf and accelerate towards a wall before disappearing in a cloud of smoke before their eyes.
These engineers had set their onboard VW Golf time machine for 1976 (it's an optional extra, we think), where they arrived, in the workshop of the very men who invented the original Golf. The two initial films showcasing the live event (above) and the pre-filmed 1976 adventure (below) can be seen here. Further time travelling tales are yet to come though, as the intrepid engineers take the new GTi 35 on some interesting Theory of Relativity-bating adventures.
Below, Owen Trevor, director on the project talks us through the idea and its executuion.
What was the brief you received from the agency?
A motorshow event with real guests celebrating 35 years of the VW Golf GTi and launching the 35th anniversary edition of the car which includes a special time travelling feature. This event film would be followed with a series of viral films showing the cars adventures travelling through time.
How hard was it to prepare for the live event where the car disappears?
It was one of the most difficult stunts I have ever prepared. We worked with an experienced team of illusionists who helped us align the mirrors and all of the lighting so that the disappearing effect could be created entirely in camera and seen by a live audience.
Were the people in the audience genuinely unaware of what would happen?
Yes absolutely, they had no clue.
How was the project achieved?
The entire project was done in-house at Passion RAW and it was so great to be able to work with the animation team at Passion - who did any post/effects work on the films - and make the whole event happen in-house. For the virals they also created an entirely CG car which was then comped into the footage.
What was the hardest element of the project?
Executing the stunt so that it worked both in camera and for a live audience.
When will the further viral films be available for people to view and how many are there?
The series of six viral films will be released via Volkswagen UK's Facebook page between now and the end of November.
How did you chose the moments in history that the GTi 35 would gatecrash?
We were looking for fun memorable moments from the last 35 years and did an extensive research of archival libraries and for the "eclipse" film, we even found an amateur video on YouTube and contacted the original filmmaker. He was pleased as punch to be involved.
The time-travelling adventures continue at http://www.facebook.com/VolkswagenUK
Gran idea, increible iniciativa, que buen producto.
"Results and Effectiveness
It attracted a lot of youngsters to the skate park, meanwhile it was spread quickly on internet which created huge buzz. -MJeans, as a youth brand, got notice quickly by this special media built sales increased by 12%(at time of submission) and counting.
Creative Execution
The creative solution is to wrap the entire skate park with denim to become a unique denim skate park. The kids came with their skateboards, and a new media experience was born. -The skate park itself is a giant special media, which was spread out quickly though the popular media channels among youngsters as twitter or mobile snapshots.
Insights, Strategy and the Idea
To enhance MJeans impact among youngsters through street culture. -MJeans target loves street culture. They want to be unique, and like unique experiences. -They like skateboard and frequently have fun in the skate park. -MJeans wants to own street culture while the skate park is a place where street kids hang out, thus the best media touch point."
Después de México ahora es el turno de Buenos Aires y este gran video de skate.
"Ultimate skate legend Rune Glifberg joins burn units Jonas Skrøder, Dany Hamard and Hugo Maillard as they defeat the elements on the streets of Buenos Aires.
As chaos and disruption engulf the sprawling city, the riders continue; their passion fuelling their desire to give everything.
El trailer:
